Good MLS copy sells the showing, but writing it for every listing is a slog. Listing Launchpad writes the public remarks and the three agent-only remark fields from the details you already entered, checks the wording, and keeps each one within the length the board allows.
Generate your first description freeSix facts in, a fair-housing-safe draft out, written live in front of you. Two tries a day; nothing you enter is saved.
The MLS description generator writes public remarks, private remarks, showing remarks and offer remarks from a listing's structured details, so it names the real features rather than filler. You choose the tone and the buyer it should speak to, every draft is checked for fair-housing and unsupported advertising claims, and each field is kept under the smaller of the Matrix and Realm length limits.
You fill out the property once: rooms, lot, features, updates, inclusions, the neighbourhood. The generator writes from those fields, so the copy talks about the renovated kitchen and the walkout basement you recorded instead of a stock paragraph about a lovely home. If a detail is not on the listing, it does not appear in the copy.
Set the tone for the listing, Professional, Friendly or Luxury, and pick who the copy should speak to: any buyer, first-time buyers, move-up buyers, investors, downsizers or people relocating. The draft streams in as it is written, you edit it in place, and Regenerate takes a note in your own words when you want a different angle.
If you have set up a brand voice, the description is written in it. Nothing the AI writes uses an em dash, and it is told to avoid the stock phrases buyers skim past.
The generator writes all four remarks boards ask for: the public description, private remarks for other agents, showing remarks with booking and access instructions, and offer remarks with the submission instructions. Each is held to the smaller of the Matrix and PropTx Realm limits (2,000 characters for public remarks, 850 for private, 250 for showing and 400 for offer remarks), with a counter beside the text, so what you paste is not cut off when the board saves it.
Every generated piece has a compliance panel under it. It flags wording that describes a buyer rather than the home, the kind of phrase that reads as steering under Canadian human-rights codes, along with dated terms and claims RECO's advertising guidance warns against because they cannot be backed up, like "#1" or "won't last". Each flag comes with a one-click fix, and an optional deeper AI check reads for anything the pattern check missed.
The copy is saved to the listing, so it survives a reload and is there for the Chrome extension to fill into the MLS remarks field.
It depends on the board's system. Listing Launchpad holds public remarks to 2,000 characters, private remarks to 850, showing remarks to 250 and offer remarks to 400, which is the smaller of the Matrix and PropTx Realm limits for each, so the copy fits either.
It writes from the fields on the listing and is told not to add facts that are not there. Read every draft before you publish it, as you would any copy that goes out under your name.
Yes. Every piece is scanned for wording that describes the buyer instead of the property, dated terms, and unsupported advertising claims, with a fix for each flag. It is a careful check, and it is no substitute for legal advice.
Yes. The demo on this page writes a sample description from a few details, with no account.
Every plan includes a monthly allowance of AI copy generations: 50 on Free, 500 on Starter, 2,500 on Pro and 10,000 on Studio. One description is one generation.
Free for one listing at a time. No credit card.
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