Paste your MLS remarks or caption and it scans for phrases that describe the buyer instead of the home, plus outdated terminology and advertising claims that can't be substantiated. Each fix is one click.
Estimate only, not financial, legal or tax advice. Figures depend on your actual rates, terms and local costs.
Three categories: fair-housing traps ("perfect for young families", "walking distance to churches", "safe neighbourhood") that imply a preferred occupant or protected-class preference under Canadian human-rights codes; outdated terminology ("master bedroom", "his and hers"); and advertising claims RECO guidance discourages because they can't be substantiated ("won't last", "#1", "guaranteed").
Human-rights codes across Canada turn on a simple test: listing copy should describe the property, never the person who "should" live there. Most violations are well-intentioned: "family-friendly" reads as warmth to the writer and as a familial-status signal to a regulator. The fix is almost always to name the feature instead of the audience.
The scan runs entirely in your browser. Nothing you paste is sent anywhere. It is pattern-based and deliberately conservative: a flag you dismiss costs seconds, a missed violation can cost a complaint. A clean result is a good sign, not legal advice.
Inside Listing Launchpad this same scan runs on every piece of generated copy automatically, plus a second pass for what a word list misses. Free for one listing at a time, no credit card.
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