Listing emails, written and sent on time
Every listing deserves a just-listed email, a note to the neighbours and an open house invite, and most get none of them because there is no time. Listing Launchpad writes them from the listing and runs the emails that should go out on a schedule.
Write your listing emails freeIn short
Listing Launchpad writes a just-listed email, a neighbour outreach note and an open house invite, each with a subject line, plus your own templates like a price improvement or back on market. It builds a designed HTML newsletter you edit in place and copy into your email tool, and it sends automated emails (open house reminders, attendee thank-yous, a weekly seller report and closing reminders) with anti-spam unsubscribes (CASL, CAN-SPAM) built in.
Listing emails from the listing
Three emails are written for every listing: Just Listed, Neighbour Outreach for door-knocking or a mailer, and an Open House Invite. Each comes with a subject line and plain-text body you can copy into Gmail, Outlook or Mailchimp. Make your own templates for the moments you write every month, with Price Improvement, Coming Soon and Back on Market ready to start from.
Your saved email sign-off closes every one, and they are written in your brand voice.
A newsletter you edit on the page
Generate Newsletter builds a designed HTML email feature for the listing: the photos, the highlights, the details and a link back to the listing page. The layout is fixed, so it renders properly in inboxes. Click any text to change it, click a photo to swap it for another from the listing, and click a link to change where it goes. When it is ready, Copy HTML and paste it into your email platform.
The emails that send themselves
Some emails should go out whether or not you remember them. The open house reminder goes to your sellers and anyone you add, the day before each open house, with your own wording. The attendee thank-you, which you switch on, goes to each person who signed in at the door, immediately, two hours later or the next morning. The weekly seller report goes out every Monday. Closing checklist reminders go to your clients a week and a day before closing.
Every automated email carries a one-click unsubscribe and your name, brokerage and mailing address, and an unsubscribe, bounce or spam complaint puts that address on your suppression list so nothing is sent to it again. The Activity tab shows what went out and whether it was delivered or bounced. Mail goes out from Listing Launchpad with replies coming to you.
What it covers
- ✓ Just Listed, Neighbour Outreach and Open House Invite emails with subject lines
- ✓ Your own email templates, with price improvement and back on market presets
- ✓ A designed newsletter you edit on the page and copy as HTML
- ✓ Open house reminders and attendee thank-yous in your own words
- ✓ A weekly seller report and closing checklist reminders
- ✓ One-click unsubscribe and a suppression list on every automated email
- ✓ Delivery and bounce status in the Activity tab
Frequently asked questions
Can I send my newsletter to my whole contact list from Listing Launchpad?
No. Listing Launchpad writes and designs the newsletter; copy the HTML into Mailchimp, Constant Contact, Gmail or whatever you send your list from.
Do the automated emails meet anti-spam law (CASL, CAN-SPAM)?
Every automated email includes a one-click unsubscribe and identifies you, your brokerage and your mailing address, and unsubscribes are honoured automatically. Those are what Canada's CASL and the US CAN-SPAM Act ask of the email itself. The consent to email someone, which CASL and Europe's GDPR require before you send, is still yours to hold.
Do open house visitors get emailed automatically?
Only if you switch on the attendee thank-you. It is off by default, and it is the only email a visitor gets from the sign-in.
Will I see who opened my emails?
The Activity tab shows whether each email was delivered or bounced. Opens are not tracked on the emails you send to clients and visitors.
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